PROBLEM
Saion International is an early stage bio-pharmaceutical company making skin and hair solutions. Their sales team was struggling to expand their doctor base from a few well-established relationships to a larger untapped market. Adopting a competitive pricing strategy was not something that the company could afford.
SOLUTION
Since the company was profitable, we wanted to lay the foundation of the company’s brand values as a part of each sales call. SAION collaborated with latest research centres in France and UK to develop its solutions. We suggested leveraging the company’s existing credible relationships across the world to develop engaging content for the new market. This would be delivered in the form of a newsletter (hardbound and electronic) that covered latest research, CPD programs for doctors, and soft elements tailored around our products.
RESULT
In less than 3 months, we are seeing an average 50% MoM growth in our subscriber base. We are seeing increased retention in non-metro cities, unlocking new markets for SAION.