POONAMCHOHAN.COM
CHALLENGE
A 65-year old local artist in Delhi had been creating Zero-Waste art work for years. She wanted to create a online presence that would help her build an audience to raise awareness about recycling and climate change.
SOLUTION
Our solution was to first create a baseline brand identity that had a global appeal. At the same time create a digital home to reflect it. We offered to create a digital stamp that drew in the name, aesthetic and international appeal of the art.
This stamp reflected the name ‘Poonam’, the name of the artist, literally meaning full moon in two languages. A cross cultural tone was chosen for all her communications. This was carried on in the two version of the website created in two languages.
The dynamic website curated multiple pieces of art work with special emphasis on the idea of ‘Zero Waste’. It was built on 100% no-code tools with Squarespace and Airtable.
